纳库鲁县奈瓦沙五星级酒店内酒店业服务效率的知识创造和共享

Godian Mabindah Asami, P. Wamae
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引用次数: 0

摘要

肯尼亚的酒店业经历了一段严重的经济困难时期,从影响预期收入的客房入住率低到提供的服务差。这种困难可能是由于新冠肺炎疫情的爆发,导致酒店行业完全关闭。本研究的主要目的是调查知识管理对纳库鲁县奈瓦沙一家五星级酒店酒店服务交付效率的影响。具体目的是确定信息生成、知识交换、知识应用和知识存储如何影响酒店业的服务交付效率。本研究基于知识观理论。本研究采用描述性研究设计,采用半结构化问卷收集原始数据。本研究的对象为奈瓦沙13家五星级酒店的250名管理人员。调查样本量为154人,采用分层随机抽样的方法。为了解释数据的属性,在分析中使用了描述性统计。采用相关分析和回归分析来评价研究变量之间的关系。表格和图表被用来展示研究结果。结果表明,知识创造与服务提供效率呈显著正相关(β=0.340, p<0.05)。进一步研究发现,知识共享与服务提供效率呈显著正相关(β=0.297, p<0.05)。知识应用与服务提供效率呈显著正相关(β=0.197, p<0.05)。进一步研究发现,知识储备与服务提供效率呈显著正相关(β=0.143, p<0.05)。该研究的结论是,为能力建设创造机会可以提高酒店的服务质量。此外,从外部资源采购知识有助于知识创造,从而增强服务交付。该研究还得出结论,利用制度知识以及在酒店制定知识共享政策有助于改善酒店的服务提供。该研究还得出结论,通过文件、记录、信息分类和培训等方式储存信息可以提高服务的提供。研究进一步建议酒店应通过制定知识创造政策,利用知识来提高服务提供的效率,并鼓励员工利用在服务提供方面获得的知识进行新的创新,提出新的产品和服务。对于五星级酒店的决策者来说,发展强大而专门的知识管理能力非常重要。这是因为知识管理导致酒店在国际上的增长和扩张,并随后改善服务提供。本研究对知识管理的研究具有重要意义。它通知了酒店业在实施知识管理方面将要作出的改变。
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Knowledge Creation and Sharing for the Efficiency of Service Delivery in the Hospitality Industry Within the Five Star Hotels in Naivasha, Nakuru County
The hospitality industry in Kenya has experienced a period of serious economic hardship ranging from poor room occupancy rates impacting expected revenues to poor service delivery. This difficulty could be due to the outbreak of COVID-19, which has completely shut down the hotel industry. The main aim of this research was to investigate the impact of knowledge management on the efficiency of hospitality service delivery in a five-star hotel in Naivasha, Nakuru County. The specific purpose was to determine how information generation, knowledge exchange, knowledge application, and knowledge storage affect the hotel industry's service delivery efficiency. This research was based on the theory of knowledge-based view. This study used a descriptive research design and collect primary data using a semi-structured questionnaire. This study will target 250 management staff of 13 five-star hotels in Naivasha. The sample size of 154 respondents was selected by stratified random selection. To explain the data's properties, descriptive statistics was used in the analysis. Correlation and regression analysis was used to evaluate the relationship between the research variables. Tables and graphs were used to present the findings. The findings indicated that knowledge creation and efficiency of service delivery were positively and significantly related (β=0.340, p<0.05).  Further results showed that knowledge sharing and efficiency of service delivery were positively and significantly related (β=0.297, p<0.05).  In addition, results showed that knowledge application and efficiency of service delivery were positively and significantly related (β=0.197, p<0.05). Further results showed that knowledge storage and efficiency of service delivery were positively and significantly related (β=0.143, p<0.05). The study concluded that creating opportunities for capacity building enhances service delivery in the hotels. Further, sourcing out knowledge from external sources helps in knowledge creation which enhances service delivery. The study also concluded that utilization of institutional knowledge as well as having a knowledge sharing policy in the hotels aids in improving service delivery in the hotel. The study also concluded that storage of information through documentation, record keeping, classifying information and training enhances service delivery. The study further recommends that hotels should utilize knowledge to enhance efficiency of service delivery through development of knowledge creation policies and to encourage employees to utilize the knowledge gained on service delivery to develop new innovations and come up with new products and services. It is important for policy makers in five star hotels to develop robust and dedicated knowledge management capabilities. This is because knowledge management leads to growth and expansion of hotels internationally and subsequently improve the service delivery. This research contributes significantly to the subject of knowledge management. It informs changes to be made in the hospitality industry in regard to implementation of knowledge management.  
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