FAST FASHION AND CHALLENGES IN IPR PROTECTION

This paper gives an insight into the concept of fast fashion and explains how it has given rise to IPR infringement in the Fashion Industry in India and generally all over the world. It will inter alia, highlight the problems and loopholes associated with the implementation of the laws framed for the protection of IPR such as the Copyright Act and the Design Act. It will also explore and further explicate how the system is failing to curb the violations of IPR in the fashion industry. To bring out all these issues, case laws will be cited and relied upon. In putting this paper to a fair ending, suggestions and other observations will be put forward. These may serve as some of the necessary solutions to counter the violation of IPR in the fashion industry.