Organic Product Catalogs: Towards an Architecture for Cloud-Based Micro Enterprise E-commerce

Nowadays, it seems like there is nothing that can not be procured online. Closer observations, however, reveal that especially micro businesses do not yet fully benefit from online exposing their products and services. Though micro enterprises play a significant role with respect to our daily shopping, we are still not able to electronically place orders or conduct business with them. In this article, we propose the concept of cloud-based organic product catalogs as an approach towards bringing e-commerce technology closer to micro enterprises.