CULTURAL BARRIERS IN COMMUNICATION

University UKRAINE The problem of interaction and mutual understanding of cultures is especially relevant for modern society in connection with the complex social modernization processes experienced by it, the profound transformation of American culture and intense interethnic relations. Thus, in the process of perceiving each other, representatives of different cultures often encounter difficulties and obstacles that interfere with their mutual understanding and can lead to conflict situations. Researchers define such difficulties in communication by the term – intercultural barriers. Intercultural barriers arise for a number of reasons that need to be understood and it is necessary to develop a strategy for overcoming them. Kapur outlines language barriers among communication barriers. These barriers in intercultural communication arise because representatives of different cultures use different models of perception of social reality through symbolic systems, which is reflected in the used language constructions, styles of oral and written communication [1]. Problems of a linguistic nature often become the first (and consequently the most memorable) difficulties in communicating with representatives of other cultures. It is almost directly linked to the problems with psychological wellbeing. The reason is the barriers, arising as a result of the linguistic inaccuracies, are the most stressful almost for any individual that decides to initiate interaction between cultures. As a result, it is rather necessary to focus on the problem of the language as the primary barrier of intercultural communication and communication