{"title":"大规模个人说服的框架","authors":"Shimei Pan, Michelle X. Zhou","doi":"10.1145/2665994.2665999","DOIUrl":null,"url":null,"abstract":"Personalization plays a significant role in persuasion. In this paper, we present a framework called PPLUM which combines social media-based large-scale user modeling with automated personal persuasion generation. This work has many applications such as advertising consumer products, promoting political candidates, or encouraging good health and investment behaviors.","PeriodicalId":346862,"journal":{"name":"DUBMOD '14","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"PPLUM: A Framework for Large-Scale Personal Persuasion\",\"authors\":\"Shimei Pan, Michelle X. Zhou\",\"doi\":\"10.1145/2665994.2665999\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Personalization plays a significant role in persuasion. In this paper, we present a framework called PPLUM which combines social media-based large-scale user modeling with automated personal persuasion generation. This work has many applications such as advertising consumer products, promoting political candidates, or encouraging good health and investment behaviors.\",\"PeriodicalId\":346862,\"journal\":{\"name\":\"DUBMOD '14\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-11-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"DUBMOD '14\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/2665994.2665999\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"DUBMOD '14","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2665994.2665999","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PPLUM: A Framework for Large-Scale Personal Persuasion
Personalization plays a significant role in persuasion. In this paper, we present a framework called PPLUM which combines social media-based large-scale user modeling with automated personal persuasion generation. This work has many applications such as advertising consumer products, promoting political candidates, or encouraging good health and investment behaviors.
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