平装版序言

W. McDougall
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这本书是二十年前出版的重印版。。它属于它的时代和地点,似乎最好不要篡改它。这篇论文提出了对行为经济学和制度经济学中心主题的综合处理。它坚持认为,即使是最简单的经济行为,如果仔细分析,也必然依赖于行为者的心理倾向,这种倾向是由习俗形成的。这些心理倾向往往蔑视经济学中通常遇到的理性假设,但如果没有这些倾向,所有权将无关紧要,交换将无法发生,契约将毫无意义,法律将无效,各种学习将不可能——因此,这些假设的适用性是值得怀疑的。与此同时,心理倾向并非像当前围绕行为经济学的讨论所表明的那样,来自盲目的非理性,而是来自个人努力追求信仰、倾向、情感、动机和行动的整体一致性。社会科学目前似乎倾向于某种浅显的文化和道德相对主义。相比之下,这里发展的观点重新主张普遍主义立场,这种立场自苏格兰启蒙运动以来一直由传统经济学所坚持,但如今似乎在行为经济学发现的相对论解释之后逐渐消失。这里概述的观点试图纠正这一点。
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Preface to the Paperback Edition
Th e book is here reprinted as published twenty years ago. It belongs to its time and place and it seems best not to tamper with it. Th e treatise proposes an integrated treatment of central themes of behavioural economics and institutional economics. It upholds that even the simplest economic action, if analysed carefully, necessarily relies on psychological dispositions of the actors, as shaped by custom. Th ese psychological dispositions often flout the usual rationality assumptions encountered in economics, but without such dispositions, ownership would be irrelevant, exchange could not take place, contracting would be pointless, laws would be ineff ectual, and all kinds of learning would be impossible—hence the applicability of these assumptions is doubtful. At the same time, the psychological dispositions emerge not from blind irrationality, as current discussion around behavioural economics suggests, but result from individuals striving for an overall consistency of beliefs, dispositions, emotions, motives, and actions. Th e social sciences seem currently to lean towards some shoal cultural and moral relativism. In contrast, the view developed here re-asserts the universalist position which has been maintained by traditional economics since the Scottish Enlightenment but seems to fade nowadays in the wake of relativistic interpretations given to the findings of behavioural economics. Th e view outlined here seeks to correct that.
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