政府命令如何影响媒体议程?以藤蔓为例。Kz和nurkz

Uldana Amirova
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摘要

议程设置是媒体如何确定主题的优先顺序以及如何影响公共议程主题的重要性的指标。它也有影响议程的因素:问题类型、媒介类型和报道类型,这些都与人口、心理和行为直接相关。因此,公共议程转向关注。尽管其揭示关键方面的重要性,一些渠道可能会受到不同的影响者和事件的影响。问题是,如果一个媒体渠道只报道发生的消极方面,其他媒体就会支持和淡化实际问题。由此可以明显看出,第二类在设定新闻议程时,线性依赖于政府命令。在这里,我们确定了一些关键问题,并决定将重点放在案例研究上。在这个不偏不倚的应用中,我们将两个媒体渠道分类为研究对象:Nur。kz和Tengrinews。它帮助我们表明,议程设置不仅取决于公众的要求和需要知道什么,还取决于招标、第三方的利益、发布付费内容,也可能受到政府报价的影响。
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How do government orders affect the media agenda? On the example of tengrinews.kz and nur.kz
 Agenda setting is an index of how the media prioritizes the topics and how it wants to influence the significance to the themes of public agenda. It also has the factors affecting the agenda: type of issue, type of medium and type of coverage and those are directly correlated with demographics, psychographics and behavior. Consequently, the public agenda changes towards the concern. Despite its importance of revealing the crucial aspects, some of the channels might be affected by different influencers and events. The problem is that if one media channel covers only the negative aspects happening, others are supporting and fading the actual problems. Thus, it obviously could be seen that the second category linearly depends on government orders while setting the news agenda. Here, we have identified some critical issues and decided to focus on case study. During this unbiased application, we have classified two media channels as the objects of research: Nur.kz and Tengrinews. It helped us to indicate that the agenda setting is not only depending on what the public demands and needs to know, but on tenders, benefits for the third parties, posting paid content and also could be stirred by government offers.
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