Logsonomy -使用logdata检索社会信息

Beate Krause, R. Jäschke, A. Hotho, Gerd Stumme
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引用次数: 37

摘要

社会化书签系统构成了Web 2.0的一个既定部分。在这样的系统中,用户通过称为标签的关键字来描述书签。这些社会系统背后的结构被称为大众分类法,可以被看作是一个由用户、标签和资源节点组成的三方超图。这个潜在的网络显示出特定的结构特性,解释了它的增长和偶然勘探的可能性。今天的搜索引擎代表了从万维网检索信息的门户。通常由两到三个单词组成的简短查询描述了用户的信息需求。对于搜索引擎显示的结果,用户会点击结果页面的链接,因为他们希望答案是相关的。这个点击数据可以表示为一个大众分类法,其中查询是对点击url的描述。由此产生的网络结构,我们称之为逻辑学,与大众分类法非常相似。为了了解其属性,我们在del.icio.us的大快照和两个大型搜索引擎的查询日志上分析了查询、用户和书签的三方超图的拓扑特征。这三个数据集都显示了小世界属性。用户的标签行为可以用社交书签系统中标签的优先附加来解释,它体现在单个查询词在搜索引擎中的分布上。我们可以得出结论,基于显示的搜索结果的搜索引擎用户的点击行为和社交书签用户的标记行为是由类似的动态驱动的。
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Logsonomy - social information retrieval with logdata
Social bookmarking systems constitute an established part of the Web 2.0. In such systems users describe bookmarks by keywords called tags. The structure behind these social systems, called folksonomies, can be viewed as a tripartite hypergraph of user, tag and resource nodes. This underlying network shows specific structural properties that explain its growth and the possibility of serendipitous exploration. Today's search engines represent the gateway to retrieve information from the World Wide Web. Short queries typically consisting of two to three words describe a user's information need. In response to the displayed results of the search engine, users click on the links of the result page as they expect the answer to be of relevance. This clickdata can be represented as a folksonomy in which queries are descriptions of clicked URLs. The resulting network structure, which we will term logsonomy is very similar to the one of folksonomies. In order to find out about its properties, we analyze the topological characteristics of the tripartite hypergraph of queries, users and bookmarks on a large snapshot of del.icio.us and on query logs of two large search engines. All of the three datasets show small world properties. The tagging behavior of users, which is explained by preferential attachment of the tags in social bookmark systems, is reflected in the distribution of single query words in search engines. We can conclude that the clicking behaviour of search engine users based on the displayed search results and the tagging behaviour of social bookmarking users is driven by similar dynamics.
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