Content-Based Filtering with Tags: The FIRSt System

Basic content personalization consists in matching up the attributes of a user profile, in which preferences and interests are stored, against the attributes of a content object. This paper describes a content-based recommender system, called FIRSt, that integrates user generated content (UGC) with semantic analysis of content. The main contribution of FIRSt is an integrated strategy that enables a content-based recommender to infer user interests by applying machine learning techniques, both on official item descriptions provided by a publisher and on freely keywords which users adopt to annotate relevant items. Static content and dynamic content are preventively analyzed by advanced linguistic techniques in order to capture the semantics of the user interests, often hidden behind keywords. The proposed approach has been evaluated in the domain of cultural heritage personalization.