TINJAUAN HUKUM TERHADAP IKLAN YANG MENYESATKAN BERDASARKAN UNDANG-UNDANG PERLINDUNGAN KONSUMEN DI INDONESIA HUKUM INTERNASIONAL TERKAIT

Indonesian people are consumers who tend to be consumptive. This consumptive society is used by business actors to attract a lot of consumers. One way to attract the attention of consumers is to do promotions. Promotional media can be through advertisements. With the advertisement, it is expected to be able to attract the interest of consumers to buy goods produced by business actors. In making advertisements, actors try to make advertisements as attractive as possible. it is not uncommon for business actors to make advertisements with words that have an excessive effect on consumers. Such as excessive benefits, showing what is possible, or words that turn out to be deceiving. Seeing these problems, it is important to examine how the laws and regulations in Indonesia actually regulate harmful advertising from the perspective of the Consumer Protection Law. This research is normative juridical with a statute-approach and an analytical approach. The results show that the protection of consumer rights and obligations regulated in Undang-Undang Nomor 8 Tahun 1999 concerning Consumer Protection (UUPK) Articles 1 to 7. The prohibition of misleading advertising business actors is regulated in UUPK Articles 9, 10, 12, 13, and 17. And the principle of accountability for business actors on misleading advertisements is regulated in Articles 19 to 28 of the UUPK.