Blogs como recurso de una radio universitaria. El caso de Uniradio-Huelva

This study arises from the analysis of the communicative model used in the radio programmes of a university radio station, Uniradio-Huelva, considered as a public service for citizens, through 40 blogs that are associated with the radio programming. The aims of the study are to analyse the influence of the radio from an educational and social perspective and to determine the programmes level of broadcast according to whether the programme has a blog or not. The research methodology belongs to the qualitative paradigm and it is based on real descriptions of situational context and incorporating, as a fundamental component, the content analysis of textual productions (printed or electronic) that are part of the radio’s identity. The research design is that of a case study. The content analysis was carried out through a content analysis grid adapted to the structure and characteristics of the content published online.