大数据分析对银行业的影响

Abhinav Kathuria
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引用次数: 0

摘要

如今,银行业正在产生大量的数据。此前,大多数银行未能利用这些数据。然而,如今,银行已经开始使用这些数据来实现其主要的营销目标。通过使用这些数据,许多秘密可以被揭露,比如资金流动、盗窃、灾难。本文旨在了解如何将大数据分析应用于银行业,以发现客户的消费模式,情绪和反馈分析等。
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Impact of Big Data Analytics on Banking Sector
Nowadays, banking industry is generating huge amount of data. Previously, most banks have failed to utilize this data. However, nowadays, banks have starts using this data to reach their main objectives of marketing. By using this data, many secrets can be revealed like money movements, thefts, disasters. This paper aims to find out how big data analytics can be used in banking sector to find out spending patterns of customer, sentiment and feedback analysis etc.
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