基于用户服务评论的多维情感分析实证研究

Samatcha Thanangthanakij, Eakasit Pacharawongsakda, Nattapong Tongtep, P. Aimmanee, T. Theeramunkong
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引用次数: 6

摘要

对服务的在线评论是服务提供者改进其服务交付的重要来源,也是服务消费者在获取服务之前获取决策信息的重要来源。然而,在实际情况中,使用在线评论进行服务评估存在几个观点(维度)。本文利用自然语言处理技术,对基于分类的多维在线评论情感分析进行了实证研究。本研究的目的是找出对情感分析影响最大的词类及其多维分类方法的表现。通过对餐馆评价的味觉、环境、服务、价格、清洁度五个维度的实验,我们发现形容词(JJ)对情感分析的影响最大,BRplus是最有效的词类,分类准确率为85.89%。
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An Empirical Study on Multi-dimensional Sentiment Analysis from User Service Reviews
Online reviews on a service are important sources for service providers to improve their service delivery and service consumers to obtain information for decision making before their service acquisition. However, in the real situation, there are several points of view (dimensions) in service assessment using online reviews. This paper shows an empirical study to apply classification-based sentiment analysis on online reviews with multiple dimensions using natural language processing techniques. The aim of this study is to find the most influential part-of-speech on the sentimental analysis and the performance of the multi-dimensional classification methods. By the experiments on reviews of restaurants with five dimensions, i.e., taste, environment, service, price, and cleanness, we find out that adjective (JJ) has the most influential part-of-speech on the sentimental analysis and BRplus is the most efficient one with the classification accuracy of 85.89%.
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