从以粉丝为中心的手机制造到密集的产品多元化:一家国内外电信巨头的快速转型研究

Min Zhang, K. Passerini
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引用次数: 1

摘要

小米公司是中国无线通信行业非常成功的公司。该公司已经能够采用“以粉丝为中心”的商业模式,包括从他们的客户群中广泛输入手机设计,用户界面设计,以及公司提供的其他产品/服务的功能。该公司创建的“创新生态系统”使其最近的销售和受欢迎程度激增,为从网络服务提供商到应用程序开发商等其他无线电信公司提供了一个效仿的模式。
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From Fan-Centric Handset Manufacturing to Intense Product Diversification: A Study of the Rapid Transformation of a Telecommunication Giant in China and Beyond
Xiaomi Corporation is a very successful company in the wireless telecommunications industry in China. The company has been able to adopt a “fan-centric” business model that includes extensive input from their customer base on handset design, user interface design, and features for other products/services offered by the company. The “innovation ecosystem” the company created has allowed a recent surge in sales and popularity that provides a model for other wireless telecommunications companies ranging from network service providers to application developers to follow.
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