Strengthening Halal Industry in Increasing Competitiveness and Economic Opportunities in Industrial Revolution Era 4.0

The development of the halal industry has the potential and continues to experience growth and the opportunity to become a country with the largest productive status in the world. However, the development of the halal industry still requires strengthening policies and regulations in optimizing the existing potential and challenges. This study aims to provide an overview of Indonesia's position and the competitiveness of the halal industry in the era of the industrial revolution 4.0. The method used is descriptive qualitative with an exploratory approach and the research data is processed using qualitative analysis. The results of the study show that the halal industry ecosystem with halal certification and brand image is an important indicator in strengthening competitiveness. Meanwhile, opportunities from the Islamic finance sector, halal tourism, Muslim tourists and market share have great potential in increasing economic growth. On the other hand, Indonesia must overcome challenges related to the low awareness of halal products from the industrial sector and the imbalance in the distribution of halal product supply chain.