Planning agritourism development in Sri Lanka: farmers' incentives and barriers.

Abstract This chapter aims to understand farmers' perceptions of agritourism in emerging economies of South Asia, using Sri Lanka as a focus case. In achieving the aim, the chapter contributes to understanding agritourism within emerging economies in three ways. First, it proposes to identify farmers' propensity for agritourism as an option. Second, it identifies the most prominent factors motivating farmers to engage in agritourism. Finally, it highlights priority agritourism themes for planning and development officials in an emerging economy context.