Protecting Privacy in a World of Big Data

In the modern information age of big data, the Internet of Things and cloud computing, new data-driven products and services are enabling scientific and societal developments at a rapid pace and are the key drivers of economic growth. Our digital information society depends and thrives on the ability to generate, collect, aggregate, link and use information, including personal data, through increasingly complex technologies and global processes. Understanding how our personal information is being used in this environment is becoming increasingly difficult if not impossible for the average person. Thus, expecting individuals to take an active role in deciding how their personal information is used in all instances is increasingly unrealistic.