{"title":"泛在广告的个性化过程","authors":"Abdaoui Noura, I. Khalifa, Sami Faïz","doi":"10.4018/IJKSR.2017040102","DOIUrl":null,"url":null,"abstract":"Inthispaper,weproposeanapproachcombiningbehavioralandtargetingtechniquesforabetter reactionofthecustomerwithastarproductusingapersonalizedubiquitousadvertisement.Weusethe clusteringtostudythecustomer’sbehaviorandtheassociationrulestoestimatetheprobabilityofstar product’spurchasesinthenearfuture.Inordertovalidateourapproach,wedevelopaprototypetosend apersonalizedadvertisementtoloyalcustomersandpotentialcustomersinubiquitousenvironment. Eachtargetreceivestheadvertisingaccordinghisclassificationandhisdegreeofloyaltyobtained bythebehavioralanalysis.Loyalcustomersarethefirsttoreceivethepersonalizedadvertisingin theubiquitousenvironment. KeywoRdS Behavioral Analysis, Customer Profile, Loyal Customer, Mobile Advertisement, Mobile Marketing, Personalized Advertisement, Potential Customer, Star Product, Ubiquitous Advertisement, Ubiquitous Marketing","PeriodicalId":296518,"journal":{"name":"Int. J. Knowl. Soc. Res.","volume":"43 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Process of Personalizing the Ubiquitous Advertisements\",\"authors\":\"Abdaoui Noura, I. Khalifa, Sami Faïz\",\"doi\":\"10.4018/IJKSR.2017040102\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Inthispaper,weproposeanapproachcombiningbehavioralandtargetingtechniquesforabetter reactionofthecustomerwithastarproductusingapersonalizedubiquitousadvertisement.Weusethe clusteringtostudythecustomer’sbehaviorandtheassociationrulestoestimatetheprobabilityofstar product’spurchasesinthenearfuture.Inordertovalidateourapproach,wedevelopaprototypetosend apersonalizedadvertisementtoloyalcustomersandpotentialcustomersinubiquitousenvironment. Eachtargetreceivestheadvertisingaccordinghisclassificationandhisdegreeofloyaltyobtained bythebehavioralanalysis.Loyalcustomersarethefirsttoreceivethepersonalizedadvertisingin theubiquitousenvironment. KeywoRdS Behavioral Analysis, Customer Profile, Loyal Customer, Mobile Advertisement, Mobile Marketing, Personalized Advertisement, Potential Customer, Star Product, Ubiquitous Advertisement, Ubiquitous Marketing\",\"PeriodicalId\":296518,\"journal\":{\"name\":\"Int. J. Knowl. Soc. Res.\",\"volume\":\"43 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Knowl. Soc. Res.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJKSR.2017040102\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Knowl. Soc. Res.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJKSR.2017040102","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Process of Personalizing the Ubiquitous Advertisements
Inthispaper,weproposeanapproachcombiningbehavioralandtargetingtechniquesforabetter reactionofthecustomerwithastarproductusingapersonalizedubiquitousadvertisement.Weusethe clusteringtostudythecustomer’sbehaviorandtheassociationrulestoestimatetheprobabilityofstar product’spurchasesinthenearfuture.Inordertovalidateourapproach,wedevelopaprototypetosend apersonalizedadvertisementtoloyalcustomersandpotentialcustomersinubiquitousenvironment. Eachtargetreceivestheadvertisingaccordinghisclassificationandhisdegreeofloyaltyobtained bythebehavioralanalysis.Loyalcustomersarethefirsttoreceivethepersonalizedadvertisingin theubiquitousenvironment. KeywoRdS Behavioral Analysis, Customer Profile, Loyal Customer, Mobile Advertisement, Mobile Marketing, Personalized Advertisement, Potential Customer, Star Product, Ubiquitous Advertisement, Ubiquitous Marketing
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