印尼在线旅游代理服务质量维度

Christina Sudyasjayanti, Auditia Setiobudi
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引用次数: 2

摘要

摘要:近年来,印尼网民数量的不断增加极大地影响了电子商务业务的增长。快速增长的业务之一是在线旅游服务,如Traveloka、Tiket.com、Agoda、Pegipegi等。在线旅游服务是非常多样化的设施,从网站的采购到应用程序的制作。在线服务的质量(e-Service quality)可以有效地促进产品和服务的购买、销售和交付。E-Service Quality或E-ServQual是服务质量(ServQual)的新版本。E-ServQual是为了评估在互联网上提供的服务而开发的。E-ServQual在研究中使用的维度是8个维度,分别是网站设计、可靠性、响应性、安全性、满足感、个性化、信息和共情。本研究采用的样本为有目的抽样,共调查38人。样本选择是基于在印度尼西亚使用在线旅行社的经验。本研究运用因子分析法,找出印尼在线旅行社(OTA)的e-ServQual的新维度建构。关键词:e-ServQual,电子商务,在线旅行社(OTA)
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DIMENSI KUALITAS LAYANAN PADA ONLINE TRAVEL AGENCIES DI INDONESIA

ABSTRACT:

The increasing number of internet users in Indonesia in recent years greatly affect the growth of e-commerce business. One of the fast growing business is online travel services such as Traveloka, Tiket.com, Agoda, Pegipegi and so on. Online travel services are very diverse facilities, ranging from the procurement of websites to the manufacture of applications. The quality of online services (e-Service Quality) can facilitate efficiently and effectively in the purchase, sales, and delivery of both products and services. E-Service Quality or E-ServQual is a new version of Service Quality (ServQual). E-ServQual is developed to evaluate a service provided on the Internet network. The dimensions of E-ServQual used in the study are 8 dimensions, there are website design, reliability, responsiveness, security, fulfillment, personalization, information, and empathy. The sample used in this research is purposive sampling counted 38 respondents. The sample selection is based on experience using online travel agent in Indonesia. This research is using factor analysis to find out the new dimension construct on e-ServQual towards online travel agencies (OTA) in Indonesia.

Keyword: e-ServQual, e-commerce, Online Travel Agent (OTA).

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PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PT. BANK CENTRAL ASIA TBK.) PENGARUH CORPORATE GOVERNANCE, CORPORATE SOCIAL RESPONSIBILITY DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN BAGAIMANA REAKSI INVESTOR TERHADAP CORPORATE SOSIAL DISCLOSURE (CSD)? (Studi pada Perusahaan Pemenang Indonesia Most Trusted Companies Award) PENGARUH MANAJEMEN RISIKO LIKUIDITAS TERHADAP KINERJA PERBANKAN DI BURSA EFEK INDONESIA PENGARUH MUTU PELAYANAN PERPAJAKAN DAN KEPUASAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAKPADA SISTEM E-FILING PERPAJAKAN DI INDONESIA
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