{"title":"与球迷合作是足球俱乐部活动的优先领域","authors":"M. Starikova, R.A. Suvorov","doi":"10.36906/ksp-2021/26","DOIUrl":null,"url":null,"abstract":"The article presents the results of studying the experience and areas of work with fans of domestic and foreign football clubs. The main aspects of building a system of relations between a football club and fans are highlighted: monitoring compliance with regulatory legal acts, developing and implementing loyalty programs, information work in social networks. A model of further empirical research of the work of football clubs of the Russian Premier League with fans through the club pages in the VKontakte network is proposed.","PeriodicalId":237329,"journal":{"name":"IХ Международная научно-практическая конференция","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"WORKING WITH FANS AS A PRIORITY AREA OF ACTIVITY OF FOOTBALL CLUBS\",\"authors\":\"M. Starikova, R.A. Suvorov\",\"doi\":\"10.36906/ksp-2021/26\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article presents the results of studying the experience and areas of work with fans of domestic and foreign football clubs. The main aspects of building a system of relations between a football club and fans are highlighted: monitoring compliance with regulatory legal acts, developing and implementing loyalty programs, information work in social networks. A model of further empirical research of the work of football clubs of the Russian Premier League with fans through the club pages in the VKontakte network is proposed.\",\"PeriodicalId\":237329,\"journal\":{\"name\":\"IХ Международная научно-практическая конференция\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-11-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IХ Международная научно-практическая конференция\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36906/ksp-2021/26\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IХ Международная научно-практическая конференция","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36906/ksp-2021/26","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
WORKING WITH FANS AS A PRIORITY AREA OF ACTIVITY OF FOOTBALL CLUBS
The article presents the results of studying the experience and areas of work with fans of domestic and foreign football clubs. The main aspects of building a system of relations between a football club and fans are highlighted: monitoring compliance with regulatory legal acts, developing and implementing loyalty programs, information work in social networks. A model of further empirical research of the work of football clubs of the Russian Premier League with fans through the club pages in the VKontakte network is proposed.
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