Doing drag

Academic and public interpretations of drag performance have been bound by the argument that drag queens reveal the non‐essential nature of gender but still reinforce the hegemonic gender order through portrayals of emphasized femininity. I offer a fresh perspective on professional drag queen performance by examining how it intersects with the gay masculinity of an accomplished performer. By incorporating visual research methods, life‐history analysis, and field observations, I find that drag performance is a salient way to reify aspects of gay masculinity that are otherwise rejected by the hegemonic gender order. When alternative masculinities are met with acceptance the hegemonic gender order is subverted and masculinity can be expanded in lasting ways. Researchers would do well to treat sexuality as a key component of gender in drag performances and the audience as an active participant.