质量控制众包中异构工人的动态契约设计

Chenxi Qiu, A. Squicciarini, S. Rajtmajer, James Caverlee
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引用次数: 11

摘要

众包网站严重依赖有偿工人来确保任务的完成。然而,设计一个能够激励用户质量和留存率的定价策略并非易事。现有的薪酬策略要么是简单地设定固定的每项任务的薪酬,而不考虑员工行为的变化,要么是根据粗略的标准排除低质量的回应和员工。因此,任务请求者可能会在不准确甚至误导的工作中投入大量资金。在本文中,我们设计了一个动态契约来激励高质量的工作。我们提出的方法提供了一个理论上经过验证的算法,以一种经济有效的方式计算每个工人的合同。与现有工作相比,我们的合同设计不仅可以适应工人行为的变化,而且可以在存在恶意行为的情况下调整定价政策。对真实亚马逊评论痕迹的理论和实验分析表明,我们的契约设计可以实现接近最优的解决方案。此外,实验结果表明,我们的合约设计1)可以促进高质量的工作并防止恶意行为,2)在请求者的效用方面优于排除所有恶意工作者的直观策略。
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Dynamic Contract Design for Heterogenous Workers in Crowdsourcing for Quality Control
Crowdsourcing sites heavily rely on paid workers to ensure completion of tasks. Yet, designing a pricing strategies able to incentivize users' quality and retention is non trivial. Existing payment strategies either simply set a fixed payment per task without considering changes in workers' behaviors, or rule out poor quality responses and workers based on coarse criteria. Hence, task requesters may be investing significantly in work that is inaccurate or even misleading. In this paper, we design a dynamic contract to incentivize high-quality work. Our proposed approach offers a theoretically proven algorithm to calculate the contract for each worker in a cost-efficient manner. In contrast to existing work, our contract design is not only adaptive to changes in workers' behavior, but also adjusts pricing policy in the presence of malicious behavior. Both theoretical and experimental analysis over real Amazon review traces show that our contract design can achieve a near optimal solution. Furthermore, experimental results demonstrate that our contract design 1) can promote high-quality work and prevent malicious behavior, and 2) outperforms the intuitive strategy of excluding all malicious workers in terms of the requester's utility.
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