分享就是接收:新闻作为社交媒体互惠的社交货币

Edson C. Tandoc, A. Huang, A. Duffy, Rich Ling, Nuri Kim
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引用次数: 7

摘要

本研究在社交媒体互惠框架的指导下,调查了新闻分享的前因。在控制人口统计、新闻分享动机和对社交媒体新闻的信任的情况下,本研究使用了一项两波面板调查,涉及868名受访者,他们分别进行了大约一年的两次调查,研究了在社交媒体上接收新闻的频率对随后的新闻分享行为的影响。研究发现,自我展示的动机和对社交媒体网络分享的新闻的信任对社交媒体上的新闻分享有积极的预测作用。时间1接收新闻的频率也预测了随后在时间2分享新闻的频率。这表明新闻被视为一种社会货币。
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To share is to receive: News as social currency for social media reciprocity
Guided by the framework of reciprocity on social media, the current study investigated antecedents of news sharing. Using a two-wave panel survey involving 868 respondents who took two surveys about one year apart, this study examined the effect of frequency of receiving news on social media on subsequent news-sharing behaviour, while controlling for demographics, news-sharing motivations and trust in social media news. The study found that motivation for self-presentation and trust in news shared by one's social media network positively predicted news sharing on social media. Frequency of receiving news at Time 1 also predicted sharing news subsequently at Time 2. This points to news being valued as a form of social currency.
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