长期的偏见

Michal Barzuza, E. Talley
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引用次数: 4

摘要

在某些法律、商业和学术团体中,一种逐渐形成的共识认为,企业管理者迫于压力,过度追求短期收益,而牺牲了卓越的长期前景。引发管理者短视的力量很容易被发现,典型的例子是激进的对冲基金和华尔街的牛虻,它们对当前季度收益有着巨大的胃口。事实上,关于“短期主义”危险的警告已经变得如此根深蒂固,以至于它们现在正在推动主流实践的变革,因为法院、监管机构和从业人员制定了旨在使公司和经理免受投资者短期主义影响的法律和交易约束。本文通过学术研究和一系列案例分析,提出新兴的民间短期主义智慧是不完备的。行为金融学和心理学方面越来越多的文献现在提供了充分的理由来得出这样的结论:公司管理者经常陷入长期偏见——对自己的长期项目过于乐观——的牺牲品。我们用来自三家著名公司的案例研究来说明这种偏见的几个貌似合理的例子,这些公司的经理们在他们自己的公司管理中,可以说是屈服于一种形式的“长期主义”。不加控制的长期主义会给投资者带来巨大的成本,其破坏性丝毫不亚于短期主义。此外,我们认为,长期管理偏见在很大程度上揭示了一个悖论,即为什么短期主义明显存在于所谓成熟的金融市场参与者中:股东激进主义——即使毫无疑问是短视的——可以提供一种共生的平衡,以对抗管理的长期主义。因此,在对短期和长期偏见之间的相互作用没有更明确的了解之前,政策制定者应该谨慎对待那些只关注问题一半的新兴改革。
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Long-Term Bias
An emerging consensus in certain legal, business, and scholarly communities maintains that corporate managers are pressured unduly into chasing short-term gains at the expense of superior long-term prospects. The forces inducing manage- rial myopia are easy to spot, typically embodied by activist hedge funds and Wall Street gadflies with outsized appetites for current quarterly earnings. Warnings about the dangers of “short termism” have become so well established, in fact, that they are now driving changes to mainstream practice as courts, regulators and practitioners fashion legal and transactional constraints designed to insulate firms and managers from the influence of investor short-termism. This Article draws on ac- ademic research and a series of case studies to advance the the- sis that the emergent folk wisdom about short-termism is in- complete. A growing literature in behavioral finance and psychology now provides sound reasons to conclude that corpo- rate managers often fall prey to long-term bias—excessive op- timism about their own long-term projects. We illustrate sev- eral plausible instantiations of such biases using case studies from three prominent companies where managers have argua- bly succumbed to a form of “long-termism” in their own corpo- rate stewardship. Unchecked, long-termism can impose sub- stantial costs on investors that are every bit as damaging as short-termism. Moreover, we argue that long-term managerial bias sheds considerable light on the paradox of why short- termism evidently persists among supposedly sophisticated fi- nancial market participants: shareholder activism—even if unambiguously myopic—can provide a symbiotic counter-bal- last against managerial long-termism. Without a more defini- tive understanding of the interaction between short- and long- term biases, then, policymakers should be cautious about em- bracing reforms that focus solely on half of the problem.
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