思考未来

T. Kippenberger
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引用次数: 1

摘要

许多组织被迫依赖个人持有的,通常是特殊的,关于未来的观点。看看数字设备公司的创始人肯·奥尔森(Ken Olsen)是如何错误地预测个人电脑永远不会进入个人家庭的,结果被证明是错误的!调查其他同样做出错误决策的公司,并进行深入讨论。使用图来强调场景内容和管理反应之间的关系。
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Thinking about the future
States many organizations are forced to rely on personally held, often idiosyncratic, views regarding the future. Looks at how the founder of Digital Equipment Corporation, Ken Olsen, who wrongly predicted that PCs would never be in individual's homes was proved wrong! Investigates other companies that have also made wrong decisions and discusses them in depth. Uses a Figure to emphasize the relationship between scenario content and managerial response.
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