为什么澳门吸引了创世界纪录的博彩收入?

Carlos Siu Lam
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引用次数: 3

摘要

澳门位于中国东南沿海,在1978年实行开放政策30年后的今天,它的地理位置非常适合接待来自中国的顾客,当时他们积累了大量财富。随着博彩业的自由化和中国大陆赌客的涌入,澳门自2007年以来已成为世界博彩业之都。本文旨在分析导致这种主导经济表现的主要因素。中国大陆人在文化大革命和“四人帮”时代的经历促使他们迅速致富,享受他们被剥夺的物质享受。由于百家乐的牌局优势低,而且很容易玩,许多大陆人喜欢在澳门玩百家乐。此外,百家乐提供的与牌的互动,让顾客觉得他们可以控制赌博结果,这符合中国大陆人试图用高赌注赢得更多和更快的心理。另一方面,赌场对赌场管理员进行了培训,以使他们的顾客停留更长时间,包括礼貌,识别顾客的情绪状态,管理顾客的情绪和调节赌场管理员自己的情绪。这样一来,澳门的赌场不仅可以让顾客在掌控员工与客户互动的同时体验到主权,还可以帮助澳门吸引世界纪录的博彩收入。
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Why has Macao attracted the world-record gaming revenue?
Macao, located on the southeast coast of China, is perfectly situated to receive patrons from China about thirty years after its open-door policy in 1978 when they have accumulated significant amounts of wealth. With its gaming liberalization and the supply of such mainland Chinese patrons, Macao has become the world’s gambling capital since 2007. This article aims to analyze the major factors leading to this dominant economic performance.   The experience of the mainland Chinese in the Cultural Revolution and the Era of the Gang of Four has motivated them to get rich quick to enjoy the material comforts that they have been deprived. Given that baccarat has a low house edge and is easy to play, many mainland Chinese like to play baccarat in Macao. Moreover, the interaction with the card afforded by baccarat, makes patrons feel that that they can control over the gambling outcome, and this fits the mainland Chinese psychology in their attempt to win much and quick with their high stakes.     On the other hand, casinos have trained croupiers to make their patrons stay longer, including being polite, identifying the emotional status of patrons, managing patrons’ emotions and regulating the croupiers’ own emotions. In this way, casinos in Macao not only can make patrons experience sovereignty while in control of the staff-client interactions, but also help Macao attract the world-record gaming revenue.
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