Old-Age Related Cultural Stereotypes: A Case Study of Bhara Kahu, Islamabad

This study is aimed at analyzing the cultural stereotypes related to the elderly population. It focuses on the causes of cultural stereotypes and stigmas associated with the elderly population, and the stereotypes affecting the elderly lifestyles. In this regard, researchers have found segregation among the population based on age due to cultural stereotypes. Qualitative research methodology is used, along with the methods of interview and focus group discussion. The stereotyped content model used as a theoretical research guide. The major finding indicated that, owing to stereotypes and stigma, the larger population in the form of the elderly group suffers the most in the shape of isolation, depression, and anxiety. In each sphere, the sociocultural practices revolve around youth, which ignore and put the older population aside. However, this research paper contributes to highlighting societal cultural flaws and raising awareness about specific stereotypes concerning the elderly population.