智能旅游(旅游4.0)技术的经济途径:土耳其的案例

Gökçen Aydinbaş
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摘要

21世纪是全球化和数字化现象迅速发展的时期,工业4.0的概念在世界经济中脱颖而出。当今游客的数字化倾向也影响了他们对旅游企业的期望。因此,旅游企业最好是原创性的、技术型的。因此,在工业4.0的过程中,技术的发展和创新提高了旅游企业在数字化转型中的竞争力。对于智能(数字)旅游,旅游企业应该进行必要的投资,在这个方向上分配预算,创造融资,并为他们将雇用的劳动力组织必要的培训。本研究旨在通过土耳其为例,考察旅游经济范围内的智能旅游(旅游4.0)技术。在这个方向上,通过表格和图表分析了土耳其旅游业的经济贡献和数字化过程的数据。根据研究结果,智能旅游的技术变革有可能增加到一个国家的游客数量、旅游收入和旅游收入在国内生产总值(GDP)中的份额。
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An Economic Approach to Smart Tourism (Tourism 4.0) Technologies: The Case of Turkey
The 21st century is the beginning of a period in which the phenomena of globalization and digitalization are experienced rapidly, and the concept of Industry 4.0 stands out in all world economies. The digital predisposition of today's tourists also shapes their expectations from tourism businesses. For this reason, it is preferred that tourism enterprises are original and technology-oriented. Therefore, developments in technology and innovation in the process experienced with Industry 4.0 increase the competitiveness of tourism enterprises at the point of digital transformation. For smart (digital) tourism, tourism enterprises should make the necessary investments, allocate a budget in this direction, create financing and organize the necessary training for the workforce they will employ. This study aims to examine smart tourism (tourism 4.0) technologies within the scope of the tourism economy through the example of Turkey. In this direction, the economic contributions of the tourism industry in Turkey and the data on the digitalization process have been analyzed through tables and graphs. Based on the findings obtained in the study, it has been stated that the technological transformations with smart tourism have the potential to increase the number of tourists coming to a country, tourism revenues and the share of tourism revenues in gross domestic product (GDP).
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