FUTEBOL, MÍDIA E SOCIEDADE: A ESPETACULARIZAÇÃO DA IMAGEM DO SUCESSO E SUAS INFLUÊNCIAS

grupo focal ABSTRACT Soccer is the most popular sport in the world. In Brazil, the game not only has great appeal among the masses as the national and cultural identity of the people, being able to cause various passions, mobilize different social classes and influence, directly, the everyday, the behavior and the lovers ‘ dreams of the ball. For all the importance in society and by your ability to generate audience, soccer, since your professionalism in the years 1930, has been strongly endorsed by the journalism, by media and entertainment by the advertising market. Given this, this article, through bibliographical survey and focus group interview with 11 players, aims to understand the spectacularization of the sport and athletes in the media, as well as their influences with the teenagers who dream of a professional career of success in football.