Personalized Persuasion to Promote Positive Work Attitudes in Public Workplaces

This paper investigates how mobile persuasive system targeting African audience could be designed and tailored to promote employee's commitment to the ideals, visions, and mission of an organization. We conduct a qualitative study with two categories of workers to uncover core factors that influence employee's attitudes to their jobs and map our findings to their matching social influence persuasive techniques. We propose that a persuasive system (PS) employing the social influence strategies could motivate workers towards acceptable positive pro-workplace behaviors and etiquette. The PS allows workers too compare their behaviors against set goals and acceptable standards, compete and compare performances with peers, view and respond to peers' activities, and receive recognition for accomplishing a target task. The system ensures the security of worker's data via the authentication of login credentials while showing them a personalized persuasive display of essential workplace information. We present a prototype persuasive system called "PAULApp" for motivating pro-workplace behaviors and plans for evaluation. PAULApp was designed using the iterative design process and was informed by the findings from the user studies.