A Relative Study on Existing Models of e-Commerce Sites Based on Analytics

On the e-commerce websites people buy/ sell products or services by making monetary transactions through online payment system like debit card, credit card, UPI, payment wallet, internet banking. By 2021, mostly company depends on analytics techniques to increase the ROI of the business. Today, online social networking websites are providing a platform to the businesses to promote their products or services on social media sites and e-commerce sites. Today e-commerce websites not only provides huge data for e-commerce companies, but also provide insights data using so many analytics techniques which shows how people behave after seeing their ads and many more. This integration of e-commerce using analytics is the main area of the present research. The growth in electronic commerce has contributed to a major rise in demand for information for businesses. E-commerce turns old economic relationships into modern economic relationships characterized by end-to-end relationship management solutions. In this paper we study and compare the existing models of E-Commerce that based on business analytics models.