What Causes Populism?

Chapter 3 is largely about the essentials of populism—its nuts and bolts, so to speak, that are absolutely necessary to facilitate its emergence—including notions of the people, political leadership, and symbolic discourse. The chapter introduces a fine distinction of three different subtypes of “the people,” each with their own characteristics and political mindset, going beyond easy generalizations about alleged uniformity. A comparative analysis of populist leaders follows, which, based on an original reconceptualization of political charisma, demonstrates a surprisingly high correlation between extraordinary leadership and populist success. Ordinary people and extraordinary populist leaders forge their relationship through specific narratives that are based largely on individual fears and deeply held social resentment. The last section in the chapter models the causality of populism, which is also presented as a concise diagram.