Strategy for Optimizing the Role of MSMEs in Government Good and Services Procurement E-Marketplace

This study aims to examine the development strategy and increase the role of small businesses in the Emarket place for the procurement of government goods and services. One of the objectives of the procurement of government goods and services is to increase the participation of Micro, Small and Medium Enterprises. At least there are three government policies related to efforts to encourage the achievement of these objectives in the form of; provide opportunities for Micro, Small Business and Medium Enterprises, use information and communication technology and electronic transactions, and develop three Goods / Services Procurement E-marketplaces in the form of electronic catalogs, online stores, and Electronical tendering. Qualitative research is carried out using the applied law research approach. Secondary data analysis is carried out through a literature study of the mandatory policies and theories related to Emarket place for procurement of government goods, small business development, and innovation. The results showed that MSMEs could use Strength, Weakness, Opportunity and Threat analysis to increase their role in E-marketplace procurement of government goods and services. There are 2 (two) strategies, namely strategies to improve MSME weaknesses in the form of strengthening business legality and innovating through information technology and strategic strategies for cooperation or partnerships between MSMEs and business associations, online stores that are already in PBJP's e-marketplace, with LKPP and Communication and Information Service to be able to innovate in the Emarketplace, and with the Office of Cooperatives and Micro, Small and Medium Enterprises in the City / Regency / Province especially to be able to foster and facilitate the strengthening of HR and MSME governance. Keywords— E-market place, small enterprises,