现金流量表告白:百货商店零售商(a)

Mark E. Haskins
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摘要

一个叫J. T. Funk的人很着迷于这样一个事实:在竞争激烈的零售领域,往往有明显的赢家和明显的输家,零售商是大是小、是老是新似乎并不重要,因为任何零售商都可能失败。芬克想知道,在他掌握的这家零售商的财务报表中,是否会有任何迹象显示出强势或预示着疲软,如果有的话,这两者的指标是什么?摘录UVA-C-2397 Rev. 2017年12月22日现金流量表忏悔:百货商店零售商(A)对于J.T. Funk来说,节日盛宴终于结束了。他的朋友们去玩国旗橄榄球了,食物都放好了,但对他来说,真正的庆祝活动即将到来。他已经准备好挖掘埋藏在他前一天拿到的两份现金流量表以及他即将制作的那份现金流量表中的黄金。他知道他的大多数朋友和家人可能不会觉得这样的努力有趣,更不用说有趣了。但对芬克来说,构建和解读企业现金流量表就像玩填字游戏或数独游戏,或者玩寻宝游戏一样吸引人,他可以使用经过精心磨练的技术和原则,并在此过程中发现各种线索和见解。他带着连自己都感到惊讶的热情和活力,打开音响系统,打开皇后乐队(Queen)的《We Will Rock You》主题曲,把音量调到最大,拿出手头的财务报表,打开笔记本电脑上的Excel,准备开始工作。零售业的世界一直以来都觉得零售业很吸引人。现代的购物中心与古代的露天集市没有什么不同。在竞争激烈的零售舞台上,有明显的赢家和明显的输家,而且零售商的大小、新老似乎都无关紧要,因为任何零售商都可能倒闭。他听父母回忆蒙哥马利·沃德的商品目录,当地的西部汽车商店,每周去A&P杂货店,还有伍尔沃斯廉价商店的苏打水。在他所能回忆起去过的城镇中,这些场所都没有留下. . . .
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Cash Flow Statement Confessions: Department Store Retailers (a)
A fellow named J. T. Funk is fascinated with the fact that there were often clear winners and clear losers in the competitive retail arena, and it did not seem to matter whether a retailer was big or small, old or new because any retailer could fail. Funk wonders if there would be any clues in the retailer financial statements he has in his possession that pointed to strength or portended weakness, and if so, what were the indicators of either? Excerpt UVA-C-2397 Rev. Dec. 22, 2017 Cash Flow Statement Confessions: Department Store Retailers (A) For J.T. Funk, the holiday feast was finally over. His friends had left for a game of flag football, the food was put away, and yet for him, the real festivities would follow. He was ready to mine the proverbial gold buried within the two cash flow statements he had obtained the day before, along with the one he was about to craft. He knew most of his friends and family would probably not find such an endeavor intriguing, let alone fun. But for Funk, the construction and deciphering of corporate cash flow statements was as inviting as working a crossword or Sudoku puzzle or going on a treasure hunt, with well-honed techniques and principles at his disposal, and discovering various clues and insights along the way. With eagerness and energy that even surprised himself, he cued Queen's “We Will Rock You” anthem on his sound system, turned the volume to high, laid out the financial statements he had, fired up Excel on his laptop and was ready to roll. The Reeling World of Retail Funk had always found the retail business fascinating. Modern day malls were really no different from the open-air street bazaars of ancient times and places. With goods to offer, prices to set, and promotions to employ, he was fascinated by the fact that there were often clear winners and clear losers in the competitive retail arena, and it did not seem to matter whether a retailer was big or small, old or new because any retailer could fail. He had heard his parents reminiscing about the Montgomery Ward catalog, the local Western Auto store, the weekly trips to the A&P grocery store, and the soda fountain at the Woolworth dime store. None of those establishments remained in any town he could recall having visited. . . .
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