研究 Covid-19 大流行背景下游客的社会人口特征对旅游目的地选择的影响

Sara Kostić, Bojana Kovačević-Berleković
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引用次数: 2

摘要

事实证明,社会人口特征对于选择旅游目的地的不同要素至关重要。Covid-19 时代的旅游业经历了无数挑战。本研究旨在结合受访者的社会人口特征,对所列要素进行研究。研究结果将回答这样一个问题:如果受访者计划在 2020 年出国度暑假,但该目的地被国内目的地取代,那么与计划出国旅游并成功出国的受访者相比,受访者的某些社会人口特征在统计学上是否存在显著差异。研究结果表明,社会人口特征方面没有差异,而且用国内旅游目的地取代国外旅游目的地的受访者更希望将来再次出国旅游。根据研究结果,作者提出了主要结论和建议。
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Research of the influence of sociodemographic characteristics of tourists on the choice of a travel destination in the context of Covid-19 pandemic
Socio-demographic characteristics are proven vital in terms of different elements associated with choosing a tourist destination. The tourism industry in the time of Covid-19 has experienced numerous challenges. This research aims to examine the listed elements in the context of the socio-demographic characteristics of respondents. The research results will answer the question if respondents who planned to spend summer holidays abroad in 2020, and that destination was replaced with a domestic destination, statistically significantly differ by some socio-demographic characteristics in comparison to those that planned to travel abroad and succeeded. The results show no differences in social-demographic characteristics and show that respondents who replaced tourist destinations abroad with a domestic ones are more eager to do that again in the future. Following obtained results of the research, the authors point to key conclusions and recommendations.
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