用于客户查询的基于规则的数据挖掘系统

S. Ravichandran, D. Sathya, R. Shanmugapriya, G. Isvariyaa
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引用次数: 1

摘要

本文的主要目标是在客户和组织之间建立最好的联系。该方法是为了从海量数据中发现知识,并有效利用海量数据而提出的。银行是金融板块最常用的应用。其中,企业资源计划(ERP)模型在成本控制、会计核算和电子商务分析中应用最为广泛。当一个部门完成客户请求的工作时,客户的请求自动路由到下一个部门,并且每个部门都可以访问保存客户新请求的单个数据库。客户关系管理(CRM)模型负责接收请求并快速直接地向客户发送响应。请求包括查询、投诉、建议和命令。这些请求通过查询生成器转发到内部视图ERP。在本文中,我们提出了一个模型,将ERP系统中使用的客户查询、事务、数据库和所有其他规范集成在一起,然后使用数据挖掘技术集成决策和预测。利用ERP的特点,从中央数据库收集的数据是基于对客户产生的查询所采取的行动的集群格式。然后利用聚类后的数据通过Apriori算法提取新的规则和模式来增强组织。
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Rule-base data mining systems for customer queries
The main objective of this paper is to have a best association between customer and organisation. This method is proposed in order to discover knowledge from huge amount of data and to use the data efficiently because of great demand. Banking is the most commonly used application for financial section. In which, Enterprise Resource Planning (ERP) model is most widely used in order to cost control, accounting and e-business & analyses. The request of the customers are routed automatically to the next department when one department finishes their work of the customer's request and each department have access to the single database that holds the customers new request. Customer Relationship Management (CRM) model is responsible for receiving the request and sending responses to the customers quickly and directly. The request includes queries, complaints, suggestions, and orders. These requests are forwarded to inner view ERP through query generator. In this paper, we proposed a model that integrates the customer queries, transactions, databases and all other specifications used in ERP Systems, then use data mining techniques to integrate decision making and forecasting. Using ERP characteristics, data gathered from central database are in cluster format which is based on action taken against the queries generated by customers. Later the clustered data's are used by Apriori algorithm to extract new rules and patterns for the enhancement of an organisation.
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