Borealis套房:卡特韦尔旅游合同谈判

Sherwood C. Frey, D. Clyman
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摘要

这些案例发生在尼亚加拉大瀑布Borealis Suites酒店总经理彼得·王(Peter Wong)和卡特韦尔旅游公司(Cartwell Tours)的合同谈判代表苏珊·范德波尔(Susan Vanderpole)之间,他们试图就在下一个旅游季节一起做生意进行谈判。学生们的任务是扮演其中一方的角色,分析提供的数据,以便接近会议,并根据他们的需求达成最好的合同。加拿大尼亚加拉瀑布Borealis Suites (Borealis)酒店总经理Peter Wong正准备与他在Cartwell Tours (Cartwell)的联系人Susan Vanderpole进行即将到来的谈判。那是2015年5月6日,尼亚加拉公园大道上的玉兰树正盛开着。春天是旅游旺季的开始,但王在为即将到来的2016年旅游旺季与卡特韦尔的谈判做准备。他希望提高价格,从而增加卡特韦尔客户的盈利能力。去年,他同意将价格保持在前一年的水平,但这只是因为他预计,大规模的装修和服务水平的提高很快就会证明价格大幅上涨是合理的。在这一点上,不仅装修完成,而且卡特韦尔自己的调查表明,Borealis的服务水平有了实质性的提高. . . .
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Borealis Suites: The Cartwell Tours Contract Negotiation
These cases follow Peter Wong, general manager of Borealis Suites in Niagara Falls, and Susan Vanderpole, contract negotiator at Cartwell Tours, as they attempt to negotiate doing business together during the next tourist season. Students are tasked with stepping into the role of one of the parties, and analyzing the data provided to approach the meeting and come away with the best possible contract for their needs. Excerpt UVA-QA-0916 Oct. 1, 2020 Borealis Suites: The Cartwell Tours Contract Negotiation Introduction Peter Wong, general manager of the Borealis Suites (Borealis) hotel in Niagara Falls, Canada, was preparing for an upcoming negotiation with Susan Vanderpole, his contact at Cartwell Tours (Cartwell). It was May 6, 2015, and the magnolia trees were in full bloom along the Niagara Parkway. Spring was the beginning of the busy tourist season, but Wong was thinking ahead to the Cartwell negotiations for the upcoming 2016 season. He expected to raise prices and thereby increase the profitability of the Cartwell account. Last year, he had agreed to hold prices at the previous year's levels, but only because he anticipated that extensive renovations and improved service levels would soon justify a significant increase in prices. At this point, not only were renovations complete, but Cartwell's own surveys indicated that Borealis's service levels had improved substantially. . . .
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