Experiential Honeymoon Tourism Study from Perspective of Embodied Cognition

Based on the theory of embodied cognition and questionnaire method, through the analysis to characteristics of honeymoon travel consumption and their internal and external influencing factors, as well as the survey of the need for experiential honeymoon tourism, this paper proves that the honeymoon tourism market under the background of experiential tourism should be developed to high-quality standard with a full-service focus on the purpose of creating a private, customized honeymoon tour with deep experience, strong individuality, specific theme, and integrating wedding-related situational experiences and it promotes resources integration and experience diversification development.