产品类别与人口统计:网上购物者过去与未来购买意向的比较

Int. J. E Adopt. Pub Date : 2018-07-01 DOI:10.4018/IJEA.2018070102

Prateek Kalia

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引用次数: 5

摘要

为了保持盈利，管理人员和研究人员想要了解e-shoppersinpastandtheirfutureshoppinginterests购买的产品。Theyalsowanttoknow, whatfactorsare creatingdifferenceinshoppingbehaviorofthesebuyers。Thisarticleaddressesabovesituationby presentingproductcategory-wisedemographiccomparisonofpastandfuturee-purchaseintentions ofe-shoppers。Results revealedsignificantdifferences inpaste-purchaseswithingender，marital状态，age，cityofresidenceandoccupationalcategorieswithrespecttodifferentproductcategories, surprisinglynosuchdifferenceswereobservedineducationalandfamilyincomecategories。For futuree-purchasesintentions，significantdifferenceswerefoundwithingender，cityofresidence, maritalstatus，ageandeducationcategories。Heredifferenceswithinoccupationalandfamilyincome groupswerenotobserved。Maximumdemographicdifferenceswereobservedinproductcategories likeclothing，booksandautoparts。关键词人口统计，电子购物者，未来购买意向，Kruskal-Wallis (H检验)，Mann-Whitney检验，网上购物，过去购买，产品类别

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Product Category vs Demographics: Comparison of Past and Future Purchase Intentions of E-Shoppers

To remain profitable, managers and researchers want to gain insights about products bought by e-shoppersinpastandtheirfutureshoppinginterests.Theyalsowanttoknow,“whatfactorsare creatingdifferenceinshoppingbehaviorofthesebuyers.”Thisarticleaddressesabovesituationby presentingproductcategory-wisedemographiccomparisonofpastandfuturee-purchaseintentions ofe-shoppers.Results revealedsignificantdifferences inpaste-purchaseswithingender,marital status,age,cityofresidenceandoccupationalcategorieswithrespecttodifferentproductcategories, surprisinglynosuchdifferenceswereobservedineducationalandfamilyincomecategories.For futuree-purchasesintentions,significantdifferenceswerefoundwithingender,cityofresidence, maritalstatus,ageandeducationcategories.Heredifferenceswithinoccupationalandfamilyincome groupswerenotobserved.Maximumdemographicdifferenceswereobservedinproductcategories likeclothing,booksandautoparts. KEywoRDS Demographics, E-Shoppers, Future Purchase Intentions, Kruskal-Wallis (H Test), Mann-Whitney Test, Online Shopping, Past Purchase, Product Category

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Int. J. E Adopt.

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