{"title":"The strategy and financial analysis of Luckin Coffee","authors":"Ming-kuan Yang, Yinghan Lv","doi":"10.36012/EMS.V1I1.957","DOIUrl":null,"url":null,"abstract":"Luckin breaks through the traditional mode and creates the miracle of the new retail mode of coffee.We analyze this new retail mode from different aspects: Luckin爷s operating strategy, competitor, SWOT analysis and so on, and we also give some suggestions that can help Luckin deal with some potential problems and seize the opportunity.","PeriodicalId":230755,"journal":{"name":"Economics and Management Science","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economics and Management Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36012/EMS.V1I1.957","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The strategy and financial analysis of Luckin Coffee
Luckin breaks through the traditional mode and creates the miracle of the new retail mode of coffee.We analyze this new retail mode from different aspects: Luckin爷s operating strategy, competitor, SWOT analysis and so on, and we also give some suggestions that can help Luckin deal with some potential problems and seize the opportunity.
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