{"title":"欢迎来到虚拟世界","authors":"T. Kippenberger","doi":"10.1108/EUM0000000006734","DOIUrl":null,"url":null,"abstract":"Forecasts that virtual assets — knowledge and information — will transform the way business is undertaken, requiring the business success rulebook to be rewritten. Posits that both the ‘virtual economy’ and the ‘virtual company’ are fast becoming a reality, stimulated by technological changes. Recounts that there are four ways of the information revolution affecting many different business functions: research and development; manufacturing; distribution; and marketing. Concludes the information revolution helps to provide a timely reminder that the changes taking place in business go far beyond just a discovery of new retailing ways.","PeriodicalId":178456,"journal":{"name":"The Antidote","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2000-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"18","resultStr":"{\"title\":\"Welcome to a virtual world\",\"authors\":\"T. Kippenberger\",\"doi\":\"10.1108/EUM0000000006734\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Forecasts that virtual assets — knowledge and information — will transform the way business is undertaken, requiring the business success rulebook to be rewritten. Posits that both the ‘virtual economy’ and the ‘virtual company’ are fast becoming a reality, stimulated by technological changes. Recounts that there are four ways of the information revolution affecting many different business functions: research and development; manufacturing; distribution; and marketing. Concludes the information revolution helps to provide a timely reminder that the changes taking place in business go far beyond just a discovery of new retailing ways.\",\"PeriodicalId\":178456,\"journal\":{\"name\":\"The Antidote\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2000-02-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"18\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Antidote\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/EUM0000000006734\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Antidote","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/EUM0000000006734","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Forecasts that virtual assets — knowledge and information — will transform the way business is undertaken, requiring the business success rulebook to be rewritten. Posits that both the ‘virtual economy’ and the ‘virtual company’ are fast becoming a reality, stimulated by technological changes. Recounts that there are four ways of the information revolution affecting many different business functions: research and development; manufacturing; distribution; and marketing. Concludes the information revolution helps to provide a timely reminder that the changes taking place in business go far beyond just a discovery of new retailing ways.
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