浦那青年网上购物风险感知研究:因素分析

Dr. Vinay Kumar, Ujwala Dange
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引用次数: 12

摘要

虽然网上购物每天都在增加,但并不是每个人都会进行网上购物。感知风险是网上购物的一大障碍。对这一方面进行测量,找出其细节,并实施减少风险的方法,将会增加网上购物的数量。目前的研究是由研究人员完成的,旨在了解浦那青年感知风险对其网上购物的影响。研究采用了因子分析作为研究工具。研究结果表明,买家对财务风险、社会风险、时间风险和安全风险的感知风险最大。非购物者对财务风险和安全风险给予了最大的重视,这两种风险是购物者的共同风险,另外两种风险是非购物者的身体风险和心理风险。
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A Study on Perceived Risk in Online Shopping of Youth in Pune: A Factor Analysis
Although the online shopping is on rise on daily basis, but online shopping is not done by everybody. Perceived risk is one of the big hurdles in online shopping. Measuring this aspect & finding the details of it & implementing the ways to reduce it will increase online shopping. The current study is done by the researchers to understand the impact of perceived risk on youth of Pune on their online shopping. To study, factor analysis as research tool has been taken. The finding of the study are the buyers have maximum perceived risk regarding financial risk, social risk, time risk and last but not the least, security risk. Non shoppers give maximum value to financial risk and Security risk which are common to shoppers also additional two risks are physical risk and psychological risks among non shoppers.
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