文化对外籍人士旅游目的地感知形象的影响

T. Abdellatif, R. Amina, Asma Baazaoui
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引用次数: 0

摘要

边界的开放和全球化促进了旅游领域外籍雇员的转变。这种现象的出现产生了几个后果,例如改变了感知服务质量的水平;它也影响了旅游目的地的感知形象。由于目的地的选择很大,因此需要更多地关注可能影响目的地的因素。本文的目的是提出一个合适的模型,展示文化外籍人士对目的地选择的影响。基于对400名互联网用户的定量调查;我们的研究结果表明,外籍人士的文化影响目的地的感知形象。
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The Effects of Culture on Expatriates' Perceived Image of the Tourism Destination
The opening of borders and the globalization have facilitated the transition of expatriate employees in the tourism field. The appearance of this phenomenon has spawned several consequences such as changing the level of perceived service quality; it has influenced also the perceived image of the tourist destination. Since the choice of destination is large, this needs more focus on factors that can influence it. The objective of this paper is to propose an appropriate model, presenting the effects of culture expatriates on the choice of the destination. Based on a quantitative survey of 400 Internet users; our results show that the culture of expatriates influences the destination’s perceived image.
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