个人与项目之间的弱与强关系对新产品审查的价值

L. Cooper
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引用次数: 2

摘要

本研究将弱联系和强联系的概念扩展到个人和项目之间的关系,在正式审查过程的背景下。使用从研究和开发实验室的项目中收集的数据,测试了几个假设,这些假设与评审人员反馈的效用与项目之间不同的联系强度有关。结果表明:(1)强关系的反馈值高于弱关系的反馈值;(2)较弱的联系产生更多的独特输入;(3)较弱的关系会产生更多的无用反馈。讨论了对实践和未来研究的启示。
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The Value of Weak vs. Strong Ties between Individuals and Projects for New Product Review
This study extends the concept of weak and strong ties to the relationship between an individual and a project, in the context of a formal review process. Using data collected from a project at a research and development laboratory, several hypotheses relating the utility of feedback from reviewers to differing strengths of ties to the project are tested. Results indicate that (1) the value of feedback from stronger ties is higher than from weaker ties; (2) weaker ties generate more unique input; and (3) weaker ties generate a greater amount of non-useful feedback. Implications for practice and future research are discussed.
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