{"title":"基于模糊综合评价的移动商务客户满意度评价","authors":"Jinsong Gao, Jinhui Xu, Zibo Zhou, Zhuojun Li","doi":"10.1109/ISECS.2008.181","DOIUrl":null,"url":null,"abstract":"This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into consumers' mental perception for M-commerce.","PeriodicalId":144075,"journal":{"name":"2008 International Symposium on Electronic Commerce and Security","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation\",\"authors\":\"Jinsong Gao, Jinhui Xu, Zibo Zhou, Zhuojun Li\",\"doi\":\"10.1109/ISECS.2008.181\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into consumers' mental perception for M-commerce.\",\"PeriodicalId\":144075,\"journal\":{\"name\":\"2008 International Symposium on Electronic Commerce and Security\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-08-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2008 International Symposium on Electronic Commerce and Security\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ISECS.2008.181\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 International Symposium on Electronic Commerce and Security","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ISECS.2008.181","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation
This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into consumers' mental perception for M-commerce.
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