品牌信任在网红来源可信度对购买意向影响中的中介作用(以母亲婴儿护理用品为例)

{"title":"品牌信任在网红来源可信度对购买意向影响中的中介作用(以母亲婴儿护理用品为例)","authors":"Ozlen Onurlu, Busra Bilgiseven, Songul Bilgili Suluk","doi":"10.54614/tbe.2022.951054","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":155212,"journal":{"name":"Trends in Business and Economics","volume":"56 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The mediator role of brand trust in the effect of influencer’s source credibility on the intent to purchase (Research on baby care products for mothers)\",\"authors\":\"Ozlen Onurlu, Busra Bilgiseven, Songul Bilgili Suluk\",\"doi\":\"10.54614/tbe.2022.951054\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":155212,\"journal\":{\"name\":\"Trends in Business and Economics\",\"volume\":\"56 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Trends in Business and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54614/tbe.2022.951054\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Trends in Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54614/tbe.2022.951054","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}