Agregation of the Car-Sharing Industry in Russian Federation

The tendency to rethink attitudes toward certain objects of property is actively developing in contemporary society. More and more representatives of the millennial generation prefer not to burden themselves with property, but to use rental opportunities. The concept of joint consumption, also called sharing economy is becoming more and more popular in Russia. Authors evaluating the development of the concept, concentrating on the car-sharing industry. Then a group of writers analyzes the experience of centralizing such sectors of the sharing economy as taxis and booking services and make an assumption about the positive effect of aggregation of car-sharing industry. The aggregation involves the creation of a unified application that unites the fleets of all companies To test the assumption it was necessary to prove the statistical significance of the factor of the usability of mobile application and availability of cars on the map. Authors has made the questioner for 1000 respondents, and got the official information from car-sharing companies' web pages and applications. All the data was grouped by factors, tested for normal distribution. After it, using the one factor analyses of variance, authors has determined 6 key-drivers of the carsharing industry, including factors of mobile application usability and availability of cars on a map. Finally, the group of authors introduced two concepts of the aggregation of the car-sharing industry: independent application and market leader based.