The Impact of COVID-19 in Delivering Customer Social Value through Supply Chain

An agile supply chain is important in a struggling post-COVID-19 economy to manage costs and to respond to customer demand. And, the ability to react rapidly is the key to satisfying customer demand. Supply chains, their re-organisation as platform-mediated ecosystems, are now primed for their biggest change yet. The Platform refers to a technology that allows open interaction between market players, such as producers and consumers. A digitised supply chain also provides opportunities for completely new revenue models beyond the redesign of processes. Specifically, a whole range of modern business models are able to monitor a product past the handover to the consumer, and on to actual use. The aim of this chapter is to explain the complexities of the supply chain during the age of COVID-19, which contributed to an improvement in social value for consumers, especially in digitizing the process. This paper is inspired by several sources, such as Deloitte Insight released at the end of 2020, which raises the future of mobility after the COVID-19 pandemic (Corwin, Zarif, Berdichevskiy and Pankratz, 2020). Corwin et al (2020) mention the term ecosystem when describing the reality of mobility during a pandemic. Viswanadham and Samvedi (2013), on the other hand, define the supply chain ecosystem as the elements of the supply chain as well as the entities that control the movement of goods, knowledge, and money across the supply chain. Today’s supply chains, as the final frontier, are being re-architected as environments coordinated by central networks. In this chapter, there are a numbers of case study about limited mobility during a pandemic that triggers service providers to search for innovative ways to survive. Second, with regard to numerous parties promoting increasingly large online shopping activities and enabling the home business sector to be easier and easier to enter the community, this is what is known as consumer social value. This case study will be taken from a variety of Asian countries, one of which is Indonesia. Third, the next challenge facing businesses in managing supply chains will raise the social value of consumers, especially when the pandemic ends.