Tradycyjny doradca finansowy 2.0 a robodoradca

The aim of this chapter is to answer the question whether the financial services market is able to permanently integrate the appropriate technology and day-to-day work of a traditional financial advisor, so that it is potentially as effective and automated as robots, and even offers a higher quality of services. If so, can the price of such advice be low enough to make it affordable to the average retail investor? The chapter presents the history and characteristics of an advisor 2.0 and a robo-advisor. Then, using the SWOT analysis, the strengths and weaknesses, as well as opportunities and threats for both types of services are shown. We base the analysis on the literature on financial advisory, which in the last decade has grown substantially in both variants due to the dynamic development of these services. The chapter ends with conclusions about the answer to the questions raised at front.