Sinta Nur Asih, Y. G. Sucahyo, Arfive Gandhi, Y. Ruldeviyani
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Inhibiting Motivating Factors on Online Gig Economy Client in Indonesia
Online Gig Economy (OGE) as a result of digitalization results in a group of freelancers called gig workers. The rapid growth of the OGE platform and the high number of internet users in Indonesia has the potential to open up online job market opportunities and can lead to an excess supply of online gig workers. The growth of OGE in Indonesia needs to be balanced with the existence of research to find solutions to factors that influence people’s interest in using online gig worker services. Data collection is done by distributing online questionnaires. Based on the results of the study, the factors that are motivating the interest of the public to use the gig worker online services are the Perceived Usefulness, and Social Influence while the inhibiting factor is the Perceived of Risk.
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